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The Medicine Maker / Issues / 2021 / Articles / Oct / IDEA Pharma's Mike Rea on Pharma Positioning and Launch Strategies
Discovery & Development Marketing Profession Small Molecules Business Practice Small Molecules

IDEA Pharma's Mike Rea on Pharma Positioning and Launch Strategies

Too many pharma companies adopt the same launch strategy for every single new drug product – and also think too much about the past. In this interview, Mike Rea explains why he aims to obliterate this outmoded way of thinking.

By Stephanie Vine 10/26/2021 1 min read

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Mike Rea is the CEO of IDEA Pharma – and a fantastic guy to speak with about industry trends! Stephanie Sutton, Editor of The Medicine Maker, interviewed Mike recently. Discussion points include: the story behind IDEA Pharma, Mike's views (and advice) on launch strategies, his book on pharma positoning, IDEA's Innovation Index, and more. Grab a cup of tea, get comfy, and watch the full interview below. 

For more information about Mike Rea's book, Pharmaceutical Positioning, click here. 

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About the Author(s)

Stephanie Vine

Making great scientific magazines isn’t just about delivering knowledge and high quality content; it’s also about packaging these in the right words to ensure that someone is truly inspired by a topic. My passion is ensuring that our authors’ expertise is presented as a seamless and enjoyable reading experience, whether in print, in digital or on social media. I’ve spent fourteen years writing and editing features for scientific and manufacturing publications, and in making this content engaging and accessible without sacrificing its scientific integrity. There is nothing better than a magazine with great content that feels great to read.

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