Mike Rea is the CEO of IDEA Pharma – and a fantastic guy to speak with about industry trends! Stephanie Sutton, Editor of The Medicine Maker, interviewed Mike recently. Discussion points include: the story behind IDEA Pharma, Mike's views (and advice) on launch strategies, his book on pharma positoning, IDEA's Innovation Index, and more. Grab a cup of tea, get comfy, and watch the full interview below.
For more information about Mike Rea's book, Pharmaceutical Positioning, click here.