Jon Platt

Armed with an MA from Oxford University in the UK, Jon forged a successful career in the advertising industry where he was creative director for three major multinational advertising agencies in the UK and Australia. After 20 years of writing commercials for everything from banks to AIDS awareness, Jon decided it was time to apply his creative skills to more strategic upstream problems, an impulse that led him to join ?What If!, where he went on to found the Manchester office and pioneer the company’s move into the pharmaceutical sector.