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The Medicine Maker / Authors / Eva McLellan and Martyn Smith

Eva McLellan and Martyn Smith

Eva McLellan (nee Furczon) works in Global Product Strategy at Roche global headquarters in Switzerland. Martyn Smith is the Head of Global Competitive Intelligence at Hoffmann La Roche, Basel, Switzerland.

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Bluff or Serious Biosimilar Bet?

October 20, 2016

The players and chips are ready, and cards are being closely guarded; what can poker teach us about the biosimilars business?

1 min read

Bluff or Serious Biosimilar Bet?

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