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The Medicine Maker / Authors / Elliott Berger

Elliott Berger

Elliott Berger is Catalent’s Vice President of Global Marketing and Strategy. He is also a founding board member of the Catalent Applied Drug Delivery Institute, established to further the improvement of patient outcomes through industry and academic collaboration. Prior to joining Catalent in 2010, Elliott was Vice President of Marketing in the Innovation Group at Johnson & Johnson Consumer Companies (J&J), a department responsible for the introduction of new-to-the-world product launches. Prior to this, he was Global Group Product Director for the Baby Business at J&J where he led digital strategy, marketing and media innovation for Johnson’s mega-brand. Earlier in his career, he was Global Director for J&J’s Baby Business leading the emerging markets growth strategy, resulting in significant double-digit growth across Russia, Middle East, India, China and Brazil. Before joining J&J, Elliott worked for Ernst & Young as a Managing Consultant in the Strategy and Transformation Practice. Prior to this, he ran his own business, focused on software distribution and DTC marketing. He has a Bachelor’s degree in International Business from Hofstra University and a MBA in Management and Finance from the Leonard N. Stern School of Business at NYU.

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Marketing Myths

February 22, 2017

When it comes to marketing, pharma usually targets patients and the healthcare community. What about contract manufacturing organizations who market their services to other businesses?

1 min read

Marketing Myths

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